Building a website for a Charlotte audience
Whether you are a nonprofit or business located in Charlotte, NC, having a clear strategy for your new website is key to a successful outcome. CH Web Agency has compiled a list of recommendations for your next web design project as well as insights and data specific to the City of Charlotte to help you create a successful strategy.
Businesses and organizations will find that by understanding their Charlotte-based audience, they will be better equipped for the web design process. Knowing your audience allows you to design your services and products to meet their needs and takes the guesswork out of web design.
User research data on Charlotte, NC residents
User research is the process of gathering data on who will use your website. Here we provide an overview of the demographics of Charlotte, NC residents, including education levels and household incomes. This is an excellent place to start; at CH Web Agency we recommend that you look beyond demographic data to better understand the unique needs of your target audience.
Here we provide an overview of Charlotte, NC demographics, education levels, and household incomes.
|25 and Older Holding Bachelor’s Degree||29.1%|
|25 and Older Holding Graduate or professional degree||15.8%|
|Population Growth (2010-2020)||143,155 (19.6%)|
|Median Household Income||63,483|
|Mean Household Income||99,175|
|Median Age (Years)||34.2|
The United States is becoming as a whole has continued to become more diverse.
|Black or African American (non-Hispanic)||284,206||32.5%|
|Hispanic or Latino||142,704||16.32%|
2020 United States Census
Local data on Charlotte, NC businesses & industries
Here we provide highlights of businesses in Charlotte, NC. You may find this information helpful if your organization provides B2B services.
“Charlotte’s largest employers” by total local employment, according to the Business Journals:
- Atrium Health
- Wells Fargo & Co.
- Walmart Inc.
- Bank of America Corp.
- Novant Health Inc.
According to the Charlotte Regional Business Alliance, the “Charlotte, Mecklenburg County, and it’s surrounding 15-county region”, which the City of Charlotte is part of, have the following key economic drivers:
- Advanced Manufacturing
- Logistics & Distribution
- Financial Services
- Information & Technology
The team here at CH Web Agency recommends that businesses join their local chamber of commerce. Your chamber of commerce is a valuable resource in growing your business. Your local chamber of commerce will host networking events, offer marketing opportunities, connect businesses in the community, and much more. Their goal is to help you and your community succeed.
Businesses & Nonprofits in Charlotte
The City of Charlotte recommends small businesses take advantage of Charlotte Business INClusion’s (CBI) partnership with Central Piedmont Community College (CPCC). The City’s certified SBEs can help businesses develop and grow in a competitive market. Check out CPCC’s Small Business Center to learn more. We also recommend you view opportunities and resources provided by the City of Charlotte on their “doing business with the City Charlotte“ page.
Entrepreneurs, businesses, and nonprofits will find Charlotte, NC to be a strategic location to launch a company or grow a movement. A growing economy, and a diverse culture make Charlotte a prime spot for businesses of any size.
Businesses and nonprofits looking to reach a larger audience in Charlotte should consider doing additional market research. A key component to reaching your audience in Charlotte is a solid web design strategy. Taking the time to research the local area will help you understand whether you’re in close proximity to your target audience or you need to market your product or service to surrounding cities and counties.
Crafting your web design strategy
Charlotte has the largest population of any City in North Carolina. A larger and more dense population means more opportunities while at the same time more competition. Planning a web development strategy for a Charlotte-based business is going to be similar to crafting a plan for other North Carolina-based businesses. Organizations and Businesses in Charlotte will need to focus on the value they provide to their community and how their website can support that value.
- Who are your users?
- Who are your direct competitors and indirect competitors?
- Are you disrupting a problem space or are you shifting strategies to remain competitive?
- What products or services does your business offer?
- Are you offering both B2B & B2C services?
- If you’re a nonprofit, what tools will you use to support your advocacy efforts?
- Are you primarily targeting Charlotte, NC or are you also targeting other cities in the surrounding counties.
Local SEO in Charlotte
Businesses & nonprofits looking to target Charlotte for local SEO may find it difficult to gain traction if they are not already established. Charlotte’s size and prominence in North Carolina mean it’s already highly saturated for many SEO terms. SEO strategists may need to consider using long tail keywords to attract users to newly launched or redesigned websites. It may also be worth looking into targeting nearby cities with smaller markets.
Do I need a web design agency for my Charlotte business or nonprofit?
As the “Most Populous City” of North Carolina, Charlotte, NC is a vibrant metropolis that Raleigh’s population has steadily been growing, with over 874,579 residents as of the 2020 census. While Charlotte doesn’t have the fame of arguably North Carolina’s most recognizable metropolitan area, the Research Triangle, it features a diverse and educated talent pool, a booming financial tech industry, and opportunities for both businesses and nonprofits to succeed.
Having such tremendous growth means that businesses and nonprofit organizations looking to set themselves apart in Charlotte will need to take extra measures to ensure their digital strategy and website make the same impact they did just a few years ago.
Web Design agencies like CH Web Agency are critical to launching a successful website. Web Design agencies have a diverse team of talent from designers to developers to make a website that sets your organization apart. An agency will design your website to be local SEO friendly, allowing your services and products to show up when Charlotte residents and businesses conduct searches. Local SEO will become challenging as the metropolitan areas around Charlotte attract big business.