Businesses & Nonprofits in Charlotte
The City of Charlotte recommends small businesses take advantage of Charlotte Business INClusion’s (CBI) partnership with Central Piedmont Community College (CPCC). The City’s certified SBEs can help businesses develop and grow in a competitive market. Check out CPCC’s Small Business Center to learn more. We also recommend you view opportunities and resources provided by the City of Charlotte on their “doing business with the City Charlotte“ page.
Entrepreneurs, businesses, and nonprofits will find Charlotte, NC to be a strategic location to launch a company or grow a movement. A growing economy, and a diverse culture make Charlotte a prime spot for businesses of any size.
Businesses and nonprofits looking to reach a larger audience in Charlotte should consider doing additional market research. A key component to reaching your audience in Charlotte is a solid web design strategy. Taking the time to research the local area will help you understand whether you’re in close proximity to your target audience or you need to market your product or service to surrounding cities and counties.
Crafting your web design strategy
Charlotte has the largest population of any City in North Carolina. A larger and more dense population means more opportunities while at the same time more competition. Planning a web development strategy for a Charlotte-based business is going to be similar to crafting a plan for other North Carolina-based businesses. Organizations and Businesses in Charlotte will need to focus on the value they provide to their community and how their website can support that value.
- Who are your users?
- Who are your direct competitors and indirect competitors?
- Are you disrupting a problem space or are you shifting strategies to remain competitive?
- What products or services does your business offer?
- Are you offering both B2B & B2C services?
- If you’re a nonprofit, what tools will you use to support your advocacy efforts?
- Are you primarily targeting Charlotte, NC or are you also targeting other cities in the surrounding counties.
Local SEO in Charlotte
Businesses & nonprofits looking to target Charlotte for local SEO may find it difficult to gain traction if they are not already established. Charlotte’s size and prominence in North Carolina mean it’s already highly saturated for many SEO terms. SEO strategists may need to consider using long tail keywords to attract users to newly launched or redesigned websites. It may also be worth looking into targeting nearby cities with smaller markets.
Do I need a web design agency for my Charlotte business or nonprofit?
As the “Most Populous City” of North Carolina, Charlotte, NC is a vibrant metropolis that Raleigh’s population has steadily been growing, with over 874,579 residents as of the 2020 census. While Charlotte doesn’t have the fame of arguably North Carolina’s most recognizable metropolitan area, the Research Triangle, it features a diverse and educated talent pool, a booming financial tech industry, and opportunities for both businesses and nonprofits to succeed.
Having such tremendous growth means that businesses and nonprofit organizations looking to set themselves apart in Charlotte will need to take extra measures to ensure their digital strategy and website make the same impact they did just a few years ago.
Web Design agencies like CH Web Agency are critical to launching a successful website. Web Design agencies have a diverse team of talent from designers to developers to make a website that sets your organization apart. An agency will design your website to be local SEO friendly, allowing your services and products to show up when Charlotte residents and businesses conduct searches. Local SEO will become challenging as the metropolitan areas around Charlotte attract big business.