As a business owner, it’s more important than ever to have an exceptional digital marketing strategy that stands out against the competition. While this has been the case for many years, it’s even more true now that many people are doing their shopping online due to the pandemic.
So, you’ll want to make sure that your website is easy to use, and it’s also essential to optimize your search rankings to ensure that your site is easy to find. Here are some helpful tips for helping you create a more effective website for your business.
1. Publish Engaging, Well-Written Blogs and Articles
Create informative content to fill out your website. This will ensure interested customers correlate your business with the products and services they’re searching for. Search engines like Google will prioritize listing websites that contain relevant industry information from blog posts or other content published to your website. In addition, pay close attention to your content keywords density. Your keywords are what potential customers will type in a search in order to reach your website, which means that they should be natural-sounding phrases.
It’s best to make sure that only 1-3 percent of your site consists of keywords. Don’t stuff your content with keyword phrases. Use it naturally. Website content should be informative, educative, and engaging. If you stuff the pages with lots of keywords, your writing becomes not for people but for search engines.
If you provide a solid piece of content that deserves to rank for the right keywords, your traffic will snowball over time.
2. Create a User-Friendly and Optimized for Mobile Site
It’s best to utilize a combination of visual and written marketing techniques. In other words, you should have both videos or images and written descriptions of products on your site. This will help to ensure that your site is tailored to people with different learning styles.
However, it’s important to make sure that you use mobile-friendly video scripts for your videos. Many mobile devices do not load videos that require Flash as well as conventional laptops and desktops. Furthermore, more than 50 percent of all internet traffic comes from mobile devices, and this percentage is growing.
Since most individuals today own a smartphone, tablet, or other devices, optimizing your website for mobile will help broaden your reach to more people. Add features like live chat to support customers on the go. Mobile optimization of your website will also improve the look and feel of your website when viewed on a device like an iPhone, an iPad, or Android. This will create a more consistent experience for visitors to your website.
3. Pay Attention to Your Local Search Rankings
In order to attract customers from your region, you’ll need to pay attention to your local search rankings. For instance, if you own a computer repair shop in Chapel Hill, NC, “computer repair in Chapel Hill” would be a better keyword than “computer repair”.
Investing in building a better website is one of the most important factors contributing to the success of businesses today. By employing these tips in your website development, you’ll enjoy increased traffic, improved lead generation, and greater conversion rates. Once you’ve developed a stronger online presence, you’ll begin to gain the momentum you need to grow your business.
If you are a business owner in the Chapel Hill area, give us a call to improve your website!
We are digital marketing experts with years of experience, and we can improve your website. We’ll help to ensure that your site is properly set up for e-commerce, improve your search rankings, effectively utilize both written and visual marketing techniques, and more. So, contact us for web design and digital needs today!