Design Thinking
Innovative Solutions
- We empathize with your users and stakeholders during our discovery research, defining the problems to solve.
- Our designers and developers collaborate with you to brainstorm ideas and prototype solutions.
- Prototypes go through several rounds of testing, feedback, and revisions before reaching a solution.
Kickoff
The goal of kickoff is to establish a clear communication plan between our teams. We discuss the approval process, how to answer questions, remove roadblocks, and launch on schedule.
Discovery
We research the needs of the people who will use the website, visitors and editors, ensuring the right problems are solved.
Design
Collaborating closely with our clients, we design the website look and feel, navigation, layout, and user flows. Every step builds on the previous and includes dedicated time for feedback from both teams.
Development
Our developers build the live website with the finished design as a blueprint. As clients finish editing and approving content, our team will transfer it to the development environment.
Delivery
We conduct extensive testing, accessibility reviews, and browser compatibility checks to guarantee a smooth launch.
Support
We provide 24/7 monitoring, bi-monthly updates, and long-term support. Our team is available to manage content, add features and support new campaigns.
Other Considerations
Our cross-functional team provides expert guidance throughout the entire website design process. After launch, we provide one-on-one training over zoom, video tutorials, and documentation.
Approval Process
Throughout the design and development process, our team will be handing over a variety of deliverables. In the design phase for example, you will receive mockups of the new website. At the start of the project, we will ask you to decide who on your team will be responsible for signing off on design progress and who is responsible for final approval of content. It is critical to define these responsibilities from the beginning of the project to ensure each phase is completed on time.
Content
Clients are responsible for providing and signing off on all website content. Our agency will work closely with you to provide a content framework that maps to the new website design, allowing your team to easily edit and write new content. For website redesigns, we will discuss what content can be transferred to the new website, giving your team a head start on the process. We also have a robust approval system, ensuring only approved content is moved to the new website. Our team will provide recommendations for website structure, navigation, and SEO meta data.
Domains & Hosting
As we gather requirements for the project, we will discuss your organization’s preferences for a domain and hosting provider. Our agency offers hosting services as part of every project. Clients must remain on a service-level agreement (SLA) after launch to take advantage of our hosting service. The SLA requirement ensures that all websites on our servers stay up to date on software patches and remain secure. If you decide to host with our agency, we make it simple to switch to a different provider, at no additional cost, if you decide to move later.