MLSullivan Property Management required a modern website to replace their outdated platform and better showcase their services and growing portfolio. At CH Web Agency, every project follows a structured web design and development process, and this one was no exception.
During the kickoff phase, we established project management systems, organized shared resources, aligned communication channels, and clarified roles with the client’s team. In the discovery phase, we performed a comprehensive audit of existing content, design assets, and audience needs, while also analyzing both direct and indirect competitors to uncover insights that would shape the new website.
These findings guided the site’s information architecture, content structure, and navigation planning. Our approach ensured that design decisions were based on real user behavior and data, rather than assumptions.