Analytics

Data-driven insights into real user behavior

We help you understand how people actually use your website. From page views and user journeys to form submissions and conversions, we set up and interpret analytics so you can make confident, data-backed decisions that improve performance and engagement.

Hire Us

Years in Business

Google Reviews

Make the Switch

Your website should tell you a story, not create more questions.

Google Analytics

We connect your GA4 account as part of every launch. Once connected, your website will share user events with Google Analytics for detailed insights.

Google Tag Manager

GTM allows you to safely add your marketing team's favorite scripts for tracking other user metrics, such as Facebook Pixel and Hotjar.Google Search Console

Google Search Console

Monitor your website’s presence on Bing search. Analyze traffic, submit sitemaps, and identify issues to improve your search performance.

Bing Webmaster

Make it simple for users to find what they need with powerful search capabilities that find relevant pages and documents.

Hotjar Heatmaps

Watch how real users interact with your website. Evaluate and improve mission-critical pages such as donation and lead generation pages.

User Surveys

Gather insightful data about what users think of the website, whether they found the right resources, and if a page is helpful.

Translation Analysis

Analyze which translations are used most often, including which pages are translated and when.

Spreadsheet Reports

Get clean, relevant data from your website forms, Google platforms, and other services neatly organized in a spreadsheet.

Linked Presentations

Dynamic presentations of your most insightful metrics, linked to your website forms or Google platforms, including Google Analytics.

Form Entries

Export form surveys and entries easily to a spreadsheet for record retention or analysis.

Our Work

Reduced complexity, modern experiences, and accessible solutions.

North Carolina Law Firm

Disability Rights North Carolina

Graduate Program

Duke Medical Physics

Recreation Association

UNC Farm

Regional Planning Agency

Pioneer Valley Planning Commission

What We Offer

Actionable data and deep insights at your fingertips

Understanding User Behavior

Many organizations don’t know what visitors do on their site, which pages they engage with most, or where they drop off. We integrate analytics tools like Google Analytics, Hotjar, and Tag Manager to track user interactions, giving clear insights into visitor behavior and preferences.
Challenge: Low Conversion Rates

It’s often unclear why users leave a page without completing an action or form. We analyze click paths, scroll behavior, and form interactions to identify barriers and optimize the user journey, helping increase conversions.
Difficulty Measuring Engagement

Without proper tracking, it’s hard to tell which content resonates with your audience. We set up event tracking and heatmaps to measure engagement, allowing your team to prioritize content that drives real impact.
Making Data-Driven Decisions

Organizations often have data but struggle to turn it into actionable insights. Our team provides clear reports, dashboards, and recommendations, ensuring your website decisions are informed, targeted, and results-oriented.

What We Do

We connect your website with the right analytics tools so you can truly understand how people use it and make improvements.

We Listen Before We Measure

We take time to understand your goals, challenges, and success metrics before setting up analytics. By aligning tracking with what truly matters to your organization, we ensure the insights you receive are relevant, actionable, and meaningful.

We Turn Data Into Clear Insights

Analytics shouldn’t feel overwhelming or technical. We translate complex data into clear, human-readable insights that help you understand what users are doing, where they struggle, and what’s working well, so you can make confident decisions.

We Focus on Real User Behavior

Instead of surface-level metrics, we analyze how real people move through your website. From page drop-offs to conversion paths, we uncover patterns in user behavior and explain why they happen, not just that they happen.

We Care About Continuous Improvement

Analytics isn’t a one-time setup, it’s an ongoing process. We regularly review trends, monitor performance, and offer thoughtful recommendations to help your website evolve alongside your audience and organizational goals.

Analytics

Data-driven insights into real user behavior

Make the Switch

Your website should tell you a story, not create more questions.

Google Analytics

Google Tag Manager

Google Search Console

Bing Webmaster

Hotjar Heatmaps

User Surveys

Translation Analysis

Spreadsheet Reports

Linked Presentations

Form Entries

Our Work

Website Redesign for North Carolina's Protection and Advocacy Organization

Website Redesign for the Medical Physics Graduate Program at Duke University

Website Redesign for UNC Faculty-Staff Recreation Association

Website Redesign for a Regional Planning Body in Massachusetts

What We Offer

Actionable data and deep insights at your fingertips

Understanding User Behavior

Challenge: Low Conversion Rates

Difficulty Measuring Engagement

Making Data-Driven Decisions

What We Do

We connect your website with the right analytics tools so you can truly understand how people use it and make improvements.

We Listen Before We Measure

We Turn Data Into Clear Insights

We Focus on Real User Behavior

We Care About Continuous Improvement

Professional website and design services backed by reliable support.

We offer more than a website...

Featured Partners

State agencies and organizations across the united states.

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National Reach

Local Impact