RAI Lab’s faculties are affiliated with the Departments of Radiology, Biomedical Engineering, Electrical and Computer Engineering, and Physics, the Medical Physics Graduate Program, and the Clinical Imaging Physics Group (CIPG) at Duke University. The lab needed the new website to replacing one that was on a legacy system that was about to be shuttered. Every website our team builds goes through an extensive website design process. This project was no different. During kickoff, we set up project management tools, organized shared folders, aligned communication channels, and confirmed responsibilities with the client’s team. In discovery, we conducted a structured review of all existing content, design assets, audience needs, and compared direct and indirect competitors to identify patterns that would guide the new site’s design and structure. Our research informed the information architecture, content hierarchy, and early navigation drafts. We grounded the design direction in real user behavior rather than assumptions.