The Pioneer Valley Planning Commission needed a new website to address the security and quality concerns of their existing setup. Their organization had fragmented content across multiple subdomains and needed an expert website team to research and design a solution that migrated that content into a new architecture. Every website our team builds goes through an extensive website design process. This project was no different. During kickoff, we set up project management tools, organized shared folders, aligned communication channels, and confirmed responsibilities with the client’s team. In discovery, we conducted a structured review of all existing content, design assets, audience needs, and compared direct and indirect competitors to identify patterns that would guide the new site’s design and structure. Our research informed the information architecture, content hierarchy, and early navigation drafts. We grounded the design direction in real user behavior rather than assumptions.
