Studio and One Bedroom Apartments near Virginia Tech

Turner NW provides convenient and recently renovated student housing to  Virginia Tech students. The Turner NW team needed a fully functional apartment leasing website for the new initiative. Every website our team builds goes through an extensive website design process. This project was no different. During kickoff, we set up project management tools, organized shared folders, aligned communication channels, and confirmed responsibilities with the client’s team. In discovery, we conducted a structured review of all existing content, design assets, audience needs, and compared direct and indirect competitors to identify patterns that would guide the new site’s design and structure. Our research informed the information architecture, content hierarchy, and early navigation drafts. We grounded the design direction in real user behavior rather than assumptions.

As we entered the design and development process, we provided design deliverables in stages. Each deliverable was an opportunity for the client’s team to provide feedback and ask questions. As we received that feedback we integrated it into our solution and provided the client with the revisions to review again. Once we had sign-off on the design, we began development. The goal of development is to deliver a fully functional website that matches the approved design. Our team focuses on four core principles: usability, accessibility, scalability, and maintainability. Usability is a critical part of our website design and development service for local businesses. During an extensive QA phase at the end of development, our team completed device testing, browser compatibility checks, and accessibility audits. Our approach to the website project life cycle ensured that the Dogwood Residential’s website was complete, approved by leadership, and ready to go live on launch day.

In order to make sure that the Turner NW team had the data they need to make informed decisions, we connected the new website to industry standard tools, including GA4, Tag Manager, & Google Search Console. Additionally we integrated RentManager into the property and during certain campaigns connected the website to sister properties to advertise available apartments off-site. The RentManager integration allows the team to collect lease applications and rent after signing. Our expert website team provides the platform integration businesses need. We developed a custom solution that allows the team to easily pause applications when all apartments have been leased.

We typically provide hosting services across two primary environments: the development environment and the live website.

During development, we set up a dedicated staging environment that mirrors the production hosting setup, allowing the Turner’s team to review features, test content, and check functionality before launch. This environment includes isolated databases, controlled code deployments, and performance monitoring so potential issues can be identified early. Throughout the build, we managed the configuration, caching strategy, and asset optimization to ensure the site would perform reliably once moved to production.

For the live website, our team handled the full deployment process, including DNS updates, domain connections, SSL activation, and final server-level optimizations. We coordinated closely with the Turner’s team to ensure a smooth transition with minimal downtime. After launch, we verified that all integrations, analytics tools, and platform connections were functioning correctly in the live environment. Our business hosting services are designed to provide peace of mind, so teams can focus on their mission while we handle performance, security, and reliability.

We developed a completely new brand identity for the apartment complex. As a new venture, they needed colors, typography, and a logo designed. Our professional designers developed the brand identity and aligned it with the website redesign. By building the website’s design system in coordination with the larger brand identity, we ensured users experienced a unified identity whether they encountered the organization on the website, social media, in print, or through other communications. In addition to standard print collateral, our team provided print and design services for the business, including oversize banners, printed maps, rack cards, environmental designs, flyers, and promotional materials

To keep ongoing support simple and effective, we gave Turner NW direct access to our team through email for documentation or quick questions and regular Zoom meetings for more in-depth discussions. Shared project spaces and scheduled check-ins made it easy for their team to request updates, track progress, and get timely answers. We made website support and maintenance simple for businesses.

Our support continued well beyond launch. The same experts who designed and built the website remain responsible for ongoing updates, ensuring consistency and quality. Every project includes a comprehensive support package covering security updates, plugin and theme maintenance, uptime monitoring, and performance checks. We ensure the website remains stable as new content is added, pages are modified, and code dependencies receive updates.